Privacy policy

Privacy Policy

This privacy policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Viktorias.

Personal Information We Collect

When you visit the site, we automatically collect certain information about your device, including information about your browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the site, and information about how you interact with the site. We refer to this automatically collected information as "device information."

We collect device information using the following technologies:

  • "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. More information about cookies and how to disable them can be found at http://www.allaboutcookies.org.

  • "Log files" track actions taken on the site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

  • "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the site.

Additionally, when you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card number), email address, and phone number. We refer to this information as "order information."

When we refer to "personal information" in this privacy policy, we mean both device information and order information.

How We Use Your Personal Information

We generally use the order information we collect to fulfill any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this order information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When it aligns with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the device information we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our site (for example, by generating analytics about how our customers browse and interact with the site and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the site - you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

SMS Marketing Terms

We use a text messaging platform subject to the following terms. By signing up for our text marketing and notifications, you agree to these terms.

By providing your phone number at checkout and initiating a purchase, subscribing via our subscription form or a keyword, you agree to receive text messages (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition of any purchase.

Your phone number, name, and purchase information will be shared with our SMS platform "SMSBump Inc," an EU company based in Sofia, Bulgaria. This data will be used to send you targeted marketing messages and notifications. When messages are sent via SMS, your phone number will be transmitted to a text message carrier to complete the delivery.

If you wish to unsubscribe from receiving marketing messages and notifications via SMS, please reply with STOP to any mobile messages from us or use the unsubscribe link provided in any of our messages. You understand and agree that alternative methods of unsubscribing, such as using alternative words or prompts, will not be considered a reasonable way to unsubscribe. Message and data rates may apply.

If you have questions, text "HELP" to the number you received messages from. You can also contact us for more information. To unsubscribe, follow the instructions above.

Behavioral Advertising

As described above, we use your personal information to provide you with targeted advertising or marketing communications we believe may be of interest to you. If you want more information about how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's Opt-Out Portal at: http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our site’s data collection and use practices when we see a "Do Not Track" signal from your browser.

Your Rights

If you are a resident of Europe, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the contact details below.

Additionally, if you are a resident of Europe, please note that we process your information to fulfill any contracts we may have with you (for example, if you place an order through the site), or otherwise to pursue our legitimate business interests as described above. Please also note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the site, we will retain your order information in our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time, for example, to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Minors

The site is not intended for individuals under the age of 18.

Contact Us

For more information about our privacy policy, if you have any questions, or if you wish to make a complaint, please contact us by email at info@viktorias.com or through the "Contact Us" tab.